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Acertitude is a purpose-driven executive search firm and leadership consultancy. We discover, connect, and empower leaders to impact organizations and the world, brilliantly.

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Dr. Allison Barber: The President Behind Caitlin Clark's Draft, the Fever's Rise, and Her New Mission, Building Marvella

From starting as a first-grade teacher to shaping U.S. communications at the Pentagon after 9/11, she’s built brands, led institutions, and driven results. As President of the Indiana Fever, she reimagined the franchise, built a winning culture, and guided the draft of NCAA icon Caitlin Clark, fueling one of the WNBA’s most electrifying growth stories. Today, as President of Marvella Academy, the first girls-only youth sports and leadership campus, she’s channeling her expertise in education, brand building, and athletics to develop the next generation of leaders.

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With us, it’s personal.

You. Us. One integrated team.
We treat your business as our business.

Extreme ownership

We take ‘extreme ownership’ – a long-term partner that is focused on getting to know you and attracting the best talent by championing your brand in the market. We show up.

Agile delivery

We move at the speed of our clients. Using an understanding of your business and sector, we anticipate your needs and adapt our approach with speed and agility.

Informed choices

We combine instinct and data to vet candidates, using validated assessment tools to target the right people and ensure that those we put forward are destined to make a difference.

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