NEW YORK (November 7, 2023) — Acertitude, the executive search firm unleashing human potential, has recruited James “JC” Curleigh as the chief executive officer of Pelican Products, a global leader in rugged, mission-critical protective cases, coolers, outdoor accessories, and temperature-controlled packaging. Pelican operates in 27 countries with headquarters in Torrance, California and is sponsored by global investment firm Platinum Equity.

Acquired by Platinum in 2021, Pelican is well known for its commitment to durability, safety, and superior product performance and innovation, supported by a strong brand equity. Through financial and intellectual investments, the teams have united to bolster product innovation, streamline manufacturing, and fortify market outreach. Curleigh’s expertise will play a pivotal role in prioritizing innovation, furthering the mission, driving customer engagement, and accelerating market expansion.

With over 30 years of experience in high-powered brands such as M&M Mars, Salomon Sports, TaylorMade Golf, Keen Footwear, Levi’s Apparel and most recently Gibson Guitars, Curleigh is well-equipped to help lead Pelican to new heights. His visionary leadership and ability to adapt to changing market dynamics align seamlessly with Pelican’s commitment to delivering exceptional products and experiences to its global customer base.

Kevin O’Neill, co-founder, managing partner, and leader of Acertitude’s Consumer practice, led the search together with Geoff Votta, partner, who specializes in C-level work within the Consumer and Private Equity sectors. In addition to Board & CEO, the team has functional capabilities that span Corporate & Financial officers, Operations & Supply Chain, Transformation & Restructuring, Commercial Officers, and Technology & Cyber Officers.

“JC’s blend of consumer and commercial leadership, deep focus on innovation, and forward-thinking leadership style will help drive the value creation plan,” said O’Neill. “We look forward to continuing our strong partnership with Platinum Equity and advising Pelican as they continue to evolve, increase profitability, and capitalize on emerging opportunities in the industry.”

Acertitude has served as strategic partners to Platinum Equity for more than 15 years to optimize and empower leadership teams across its portfolio. In addition to the CEO placement at Pelican, the team also recently strengthened the portfolio company leadership teams for SVP Worldwide, Cabinetworks, Customer Truck One Source, Husky, Solenis, and others.