NEW YORK (June 29, 2022) — Acertitude, the executive search firm unleashing human potential, has recruited Jeff Kuster, chief executive officer of Canyon Ranch and a seasoned leader across the global health, wellness, and lifestyle industries, to the Board of Directors for Sunrise Senior Living, a leading provider of senior living services.

“Looking forward to our next 40 years, Sunrise seeks to inspire a new, preferred way of life that that celebrates ongoing purposeful living, proactive wellness, and a sense of community for each resident who chooses to call Sunrise home,” said Jack Callison, Sunrise’s chief executive officer. “Jeff’s proven track record of creating curated experiences for consumers across multiple brands and industries, coupled with his deep experience in integrating hospitality with wellness, make him uniquely qualified to help Sunrise continue innovating to foster positive aging and proactive well-being.”

Acertitude Co-founder and Managing Partner Rick DeRose and his team led the board search in a true partnership with Jack and other board colleagues. With a deep level of trust, collaboration, and focus on effective board profiles, the team recruited Jeff for the director role in a speedy 91 days from start to finish.

“We are thrilled about the incredible combination of Sunrise and Jeff coming together to create what’s next for the business and senior living market at large,” said DeRose. “Delivering on growth and innovation in this space takes a transformational leader like Jeff with a blend of strategic thinking, attentiveness to the customer experience, and passion for wellness.”

Added DeRose, “It’s incredibly fulfilling to see Sunrise continue to take off while working with great people like Jack and Jeff to unleash that potential. We at Acertitude consider ourselves lucky to be in a position to add value to organizations like Sunrise which is empowering older adults to live more connected, fulfilling lives.

Mr. Kuster has more than 30 years of global leadership and brand experience and currently serves as chief executive officer at Canyon Ranch, a wellness guidance company with resorts and retreats where guests are guided by world-class experts across a range of wellness disciplines. Previously, Mr. Kuster served as Group President, North America at Ralph Lauren, where he oversaw all commercial and operating activities including retail, digital commerce, wholesale, and factory stores. He also held executive roles at Cornerstone Brands, Fruit of Loom and VF Corporation after serving as an Engagement Manager at McKinsey & Company. Additionally, Mr. Kuster has dedicated his career to improving global communities through organizations such as the Peace Corps in West Africa and Doctors Without Borders in Romania. He earned his MBA from the University of Chicago Booth School of Business and MPP from the University of Chicago Harris School of Public Policy.

“I am honored to join the Sunrise board at such an exciting time for the organization, as it celebrates 40 years of leadership in senior living while preparing to take advantage of favorable market demographics and serve a new generation of seniors with different life experiences and expectations,” said Jeff Kuster. “Throughout my entire career, I have worked to understand how brands can best understand the wants, needs and desires of consumers and design lifestyle products that give them meaning and purpose. I look forward to working with the talented Sunrise team as they continue to positively impact the lives of senior adults and their families throughout North America.”