Acertitude identified auto technology leader and strategist Artem Baker for Smart Start
NEW YORK (Feb. 27, 2018) — Acertitude, the executive search firm that’s unleashing human potential globally, has identified Artem Baker as the new chief strategy officer of Smart Start, the global leader in the ignition interlock industry.
Reporting to CEO Matt Strausz, Baker will drive strategic initiatives to unlock Smart Start’s growth potential in the booming connected car market. The industry is set to quadruple from 2015 to 2020, led by driver assistance and safety technology, according to strategy consulting firm Strategy&. Baker’s role will comprise analyzing industry trends, identifying organic growth and acquisition opportunities, and leading developments into adjacent markets.
Baker is an accomplished strategy, finance, and operations leader with over 10 years of experience in the global connected vehicle technology and automotive industry. He has worked for prominent players including AAA, General Motors, and OnStar.
Most recently, he led strategic initiatives and mergers and acquisitions for AAA, including launching Gig Car Share and developing its autonomous car strategy. In prior roles, he launched new business lines, such as General Motors’ Maven, and led the financial evaluation of emerging technologies for OnStar. Earlier in his career, Baker was an investment banker at RBC Capital Markets.
“Art’s career has been about growing businesses and leveraging innovative technologies, which aligns perfectly with Smart Start’s aggressive growth plan,” said Kevin O’Neill, Acertitude co-founder and managing partner. “We are grateful to play a part in this strategic hire and are excited to watch the magic happen.”
Smart Start is backed by ABRY Partners, a Boston-based private equity firm that actively manages over $12 billion and focuses on communications, media, information, and business services.
O’Neill added: “We love partnering with companies like Smart Start, which is not only disrupting auto safety technology, but is also in the business of saving lives. It makes our own purpose of unleashing human potential very real.”
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Acertitude is the executive search firm unleashing human potential. We discover, connect, and empower brilliant people at work. Our approach to search creates human connections, uses sophisticated data and behavioral analytics, and brings your inside story to life. Our team specializes in the consumer, financial, healthcare and life sciences, industrial, private equity, professional services, and technology industries. Explore how to unleash your potential: www.acertitude.com.
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