Seasoned luxury hospitality executive to champion transformational digitalization of the consumer and employee experience at Sunrise
NEW YORK (September 21, 2023) — Acertitude, the executive search firm unleashing human potential, has recruited Marco Trecroce as Chief Technology Officer of Sunrise Senior Living, a leading provider of senior living lifestyles. Reporting directly to the CEO, this new executive role will support the achievement of Sunrise’s strategic business plan.
“I am pleased to welcome Marco, a visionary leader with an extraordinary track record to the Sunrise family,” said Sunrise Chief Executive Officer, Jack R. Callison, Jr. “Marco brings a wealth of valuable knowledge and experience from his role in leading global information technology and digital transformation spanning over 125 luxury hotels in 47 countries over the last 13 years at The Four Seasons Hotels & Resorts. Sunrise continues to evolve to serve a growing demographic wave of sophisticated and informed consumers seeking an unparalleled experience in their quest to enjoy longer, healthier, happier lives. Embracing and investing in data-driven and digital technology solutions to drive desired wellness and business outcomes is central to long-term business and growth plan. Marco’s addition to our refreshed executive team will undoubtedly further accelerate the pace of our ongoing, dramatic operational transformation. We are grateful to Rick and the Acertitude team for yet again finding us an extraordinary talent to join our mission.”
“Marco — who is an accomplished technology executive with exemplary hospitality experience – is a pivotal addition as Sunrise continues to integrate digital solutions to deliver best-in-class resident-centered services that support holistic health and wellness,” said Rick DeRose, co-founder and managing partner at Acertitude. “We are proud to continue serving as strategic partners to Jack as he and the entire Sunrise organization continues to rethink and transform the senior living industry experience with a strong mission centered on care, culture, and wellness.”
With more than 25 years of global executive leadership experience, Trecroce’s breadth of functional expertise spans multiple industries including hospitality, travel, retail, and professional services. Most recently he served as Global Chief Information Officer at The Four Seasons Hotels & Resorts, where he spearheaded significant enhancements to asset level operations, cultivated data-driven decision making, and created a distinct premium guest experience. Prior to Four Seasons, Trecroce held executive roles at Loblaw Companies Limited, a leading retail and wholesale food retailer, Masterfile Corporation, a B2B sales and advertising company, and Opodo Group Limited, a European online travel agency, after serving in strategic operations roles for several travel and leisure companies, including Thomas Cook.
“I am honored to join the Sunrise team and contribute to its pioneering approach to senior living, focused on curating personalized, premium lifestyle, health, and wellness experiences,” said Trecroce. “I have seen firsthand the incredible role technology can play as an enabler to support team members and their work to deliver effective and efficient service and look forward to designing a platform that champions Sunrise’s exciting growth prospects focused on the integration of wellness and hospitality. My own mother lived in a beautiful Sunrise community for five years during the pandemic, so as an adult son with a unique perspective on the countless opportunities ahead of us, joining this mission and purpose-driven organization has special meaning to me.”
As a member of the Sunrise executive leadership team, Trecroce will oversee the development and evolution of the organization’s information technology platform with a focus on enhancing digital lead generation and the experience of prospective and current Sunrise families. His role will influence overall business strategy through the development of a robust and forward-thinking technology road map that supports operational excellence, accelerated business growth and rapid transformation to meet Sunrise’s short and long-term objectives.
Trecroce will officially join Sunrise on October 16, 2023.
Acertitude is a bold executive search firm and leadership consultancy committed to unleashing human potential. Our teams connect boards, CEOs, private equity executives, and teams aspiring to make their organizations extraordinary with the most capable leaders worldwide. We take extreme ownership of client needs, delivering with high intensity and with rich insight. Exceedingly specialized, our consultants serve industries spanning private equity, business and professional services, consumer, energy, financial services, healthcare and life sciences, industrial, and technology. Explore more by going to: www.acertitude.com.
Media inquiries: For additional information, please contact Stephanie Giunta, Marketing Director at Acertitude: email@example.com.
About Sunrise Senior Living
Founded in 1981, Sunrise Senior Living is credited with establishing the modern era of senior living. Each Sunrise community is dedicated to delivering a personalized approach to senior living where every aspect of the services and environment is built around the specific wants and needs of the individual seniors that call the community home. From purposefully created and thoughtful design, to engaging programming and lifestyle activities and best-in-class quality of care that evolves with the needs of each senior, Sunrise’s industry-leading innovation is built upon its mission to champion quality of life for all seniors. Celebrating 40 years, Sunrise operates more than 240 communities in the United States and Canada serving more than 20,000 residents. With more than 20,000 highly trained team members, Sunrise offers a full range of personalized services, including independent living, assisted living, care for individuals with Alzheimer's and other forms of dementia, as well as nursing and rehabilitative services.
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